One of the things I took away from my social media class this semester is that by using social media platforms such as Facebook, Twitter, Instagram, and so on, you’re building up data that companies want for various purposes, with advertising being the main intention. Facebook has been the king of this, especially with all of the third-party apps that have grown increasingly in number the past few years. Mark Zuckerberg, realizing that Facebook has gotten the reputation of a personal information vacuum, announced yesterday at f8 that Facebook will be including an “anonymous login” option.
This term has been put in quotes, because it’s not truly anonymous. How could a login be completely anonymous anyway? That’s a contradictory statement, but I digress. This new feature allows the user to choose the “anonymous login” option instead of the regular “login with Facebook” button present on all kinds of websites and third-party apps. By using this option, the app or service will not receive any information about the user. However, Facebook still verifies it’s the user, gets the basics of what it that’s being done, what app is being logged into this time, and how often that app has been logged into, which it gets to combine with all the other data it has on that user.
This is a good move by Zuckerberg and Facebook because it helps to change the image that Facebook is all about getting your personal data. (Even though in reality, despite this new login option, it still is) Along with this, it removes the headache of deciding what apps to give your information to, or accidentally clicking “okay” instead of “skip” when it comes to allow an app to post for you. Lastly, Facebook now has even more information to itself to sell to developers and advertisers, instead of the apps getting it directly. These reasons thus make Zuckerberg an evil genius because no less information is being hidden in the grand scheme of things, and Facebook will make more money while simultaneously making its users happier.