Twitter Data Shows When We’re Happy, Sad, Hungover

Twitter knows our emotions to the point of being able to tell us when we’re sad, happy, etc. It’s currently March, and according to Twitter data, we’re most likely “hungover” or “late to work.” Hooray for March!

This compiled data, published in article on Mashable,  takes a look at when users tweet certain words and phrases like “feel happy,” “feel sad,” “hungover,” and “late to work.” The data, shown in the graphs below, is broken into days of the week and by month. The compiled data is from English tweets in the year 2013.

As expected, users tweet the phrase “late for work” more often on Summer weekdays. “Feeling sad” shows more in the winter than any other season, to no one’s surprise with winter’s weather. An interesting part of the data is the high level of “feeling happy” on Tuesday in December. However, guess what day Christmas was this past year? Tuesday. So, not too much of a surprise there.

There were some unexpected parts of the data, however. I expected the phrase “feeling happy” to be most prominent on a summer weekend. But it turns out, the day where that phrase was most tweeted was a Tuesday in September. Also, “feeling sad” saw a lot of tweeting in July and August, which is contrary to what I would expect. What were people sad about in July and August of 2013?

I wonder if we will see this data being used by Twitter and companies/advertisers in the future, if they already aren’t now. Looking at this data also makes me think, what doesn’t social media know about us?

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One thought on “Twitter Data Shows When We’re Happy, Sad, Hungover

  1. This is a very interesting concept put together by Mashable. On one hand, it spells out how users of Twitter feel on certain days of the year, and more importantly on the other hand, advertisers can use it to target selling points. For example, if Verizon knows a certain week of the year is filled with sad/negative tweets, they can try and brighten up followers days by offering a special deal with a creative hashtag. Either way, it can be an interesting metric to take into account when marketing via social media.

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